Asia's Leading Process Design Firm

Customer service is the cornerstone of a solid, thriving business. It costs six to thirty times more to get a new customer than it does to service and maintain the satisfaction and loyalty of an existing customer. Companies struggle to cut costs without realizing that customer attrition might be the single largest cost they have. Keeping customers happy has the same bottom line effect as cutting costs. Increase your customer retention by 5%, and you could increase your profits 25% to 100%. But you won’t get there by providing the same “average” service as everyone else.

The key to customer satisfaction, loyalty and retention is to consistently deliver a level of customer service that exceeds and even anticipates the customer's expectations for value.Good customer relationship management entails thoughtful customer care and customer experience design. Customer satisfaction and loyalty are directly tied to the quality of your customer relationship management. The customer has to feel good about doing business with you.

Combining deep understanding of customer needs, expectations, and priorities with client strategy, brand positioning, and personnel requirements, C-Spark Consulting™ ensures that front-line operations build customer loyalty and advocacy while maximizing return on investment.